Download the FORTUNE Framework Checklist

You've finally put pen to paper and created your signature framework that codifies your Promise, Paradigm and Process, but... you're still not sure if it's constructed in a way that allows you to call in your ideal clients, develop optimal offers and secure your sales with ease. If you're not quite ready for a comprehensive and formal audit, the FORTUNE Framework checklist is the perfect DIY assessment tool. (You'll also receive my FORTUNE Framework Overview bonus video.)

    I respect your privacy. Unsubscribe at anytime.

    Check the Structure

    Do you have a framework that has all of the necessary elements included? (The Promise [Transformation]; The Paradigm [Pillars]; The Process [Facets])

    Check the Syntax

    Do the elements of your framework maintain symmetry and/or balance? (Particularly as it relates to parts of speech, word count, syllables and literary devices)

    Check the Saleability

    Does your framework effectively translate into a signature offer and deep dive offers, as well as allow you to use it as a guide during your sales calls?